It seems a bit silly to reimburse players through gil or company seals as that a) floods the economy AGAIN or b) undermines the grand company events such as chocobo escort or company leves. A straight conversion for gil or seals adds nothing to the game in the long term.
What will be the point of guilds if guild marks are removed (not that they serve much use anyway)
Options?
a) let player's free companies (or individual players) have a stake in the guilds somehow or for their members to make their own guild (e.g. NPCs hired in a player financed guild sell items that arent available in NPCs in NPC guilds)
b) DOH: exchange guild marks for your own crafting station in your estate/home which has a Master++ crafting boon (i.e. better than the best guild support you can buy at the current guilds).
c) DOH: exchange guild marks for recipe pages to compile recipe books
d) DOL: guildmarks for treasure maps?
e) Require guildmarks as part of building up estates/homes. e.g. to build a garden beside your home you need 100k guild marks in botany? And you can have several versions of a garden, I, II, III, IV, etc, each requiring more guild marks to upgrade (again adding to a massive grind.lol.)
f) for DOW/DOM: allow guildmarks to be exchanged for beneficial status effects that last an hour or two (say permanent quicken for an hour, regen, refresh, attack up, etc; would be handy for dungeons)
g) for DOW/DOM (and perhaps DOL/DOH): as all skills,traits,abilities will be learnt through levelling, why not allow guild marks to be used at the guilds to purchase upgrades to skills/abilities/traits, for example:
- learn second wind at level 10 and you can spend guild marks to improve
a) its healing ability by 1% (and have upgrades I, II, III, IV) or
b) purchase an upgrade which adds MP regeneration to second wind
(i.e. you have boost the HP regen OR get a MP trait attached to it. If you go one route you cant go the other) (the only way to backtrack would be to Purge yourself through a npc (similar to materia purging) and you start again from scratch)).
- or even add out of the box upgrades to certain abilities so people will fiddle to make unique specs, like adding an en-drain upgrade to a weapon skill tailoring towards a dark knight type of play (not so out of the box but you get the idea, add options and let the player focus on routes to specialise)
- or other upgrades like less timer recast on things like featherfoot so puglists have more leeway to be evasion tanks
- or upgrade the type of damage done by a weaponskill, 100% slashing -> 105%, 110% slashing etc, basically a buff
Option G is basically implementing the Merit System from FF11 into FF14 and sounds quite fun in principle - it gives the player a chance to specialise to an extent making them happy with a goal to work towards, and keeps monthly subscriptions going keeping SE happy, win win.
Perhaps also change the method of acquisition of guildmarks, at the moment we only gain them through leve's, perhaps add a static bonus through normal xp parties or other activites


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