
Originally Posted by
Welsper59
That's kinda how it works for big companies. It's essentially a single entity that branches out into various markets. Where one department/branch makes money for their product, the funds are moved to the pot.
Think of it like you would Apple. Do you really think that a single big sale product like the iPhone keeps every single penny of sale exclusive to that division? That it doesn't get distributed among other products, services, stores, etc that cost the company money (likewise for other products and their profits potentially going to the iPhone).
SE decides how the money is used. SE is not only about FFXIV. They're not only about Final Fantasy. Hell, they're not even only about developing video games (as mind blowing as that might be to some). It's all just one big pot and everyone, including the XIV devs, want their part of it.
The better that the net income is for XIV, the more money that SE will probably be willing to give them (as seen with Stormblood's budget). Revenue doesn't mean much if expenses are so high that actual profit is minimal, which thankfully doesn't seem to be a dark cloud for XIV, though it pales in comparison to the mobile market. FFRK, for example, seems to have done more for the company in short time than XIV did lol.
The cash shop in XIV simply serves as a means to prove profitability to the company, rather than a tool to simply make people hate on the devs lol. Just a bit of reality checking in there. The more likely that money can be made, the more likely they'll get a better budget to make the game that we play better, though obviously some cash shop or merchandising is inevitable.