SE doing a test run on what the market will bear. First, this is a tacit acknowledgement that the so-called fashionistas in fact make up a substantial portion of the player base, which SE wants to monetize.

SE is now tuning the rates closer to F2P games (I believe it is 20 bucks per costume on BDO. We will see if SE's vanity player base will tolerate similar pricing. The great thing for SE is that they can always backpedal on mogstation because it is not their primary source of revenue unlike cash shops for F2P.

However, if the market indeed bears this pricing, SE will not give up the additional revenue, business 101.