One thing I noticed about a lot of the LS sites is that a lot of people aren't really branding themselves to much. I mean when you think about it your LS site IS pretty much an advertisement to the FFXIV community, in that you want to be aesthetically appealing to potential new recruits. One good way of doing this is a Favicon .ico file. It's the little symbol on the left in the address bar before the "http://" tag.

http://tools.dynamicdrive.com/favicon/

I find that link the easiest to use. Just upload any file that meet the specs and then if you want to get rid of the white you can just use the eraser tool to do so. I know it's small, but it can make a big difference in making people remember you. We're known for our tonberry head and people on Trabia know us for that and the word association with Rancor (ex. Den of Rancor zone from XI - contains Tonberries - oh I get it). Hope that will help any of you who have access to the ftp files. The .ico just goes into the root directory.

You can google how to add it to your site because it will be different depending on if it's your personal domain or hosted through a guild site I'm sure.

Hope you folks can use this!