He has a large community of online friends and offline friends on his server. Sargatanas I've seen a total of two to three players running around in the "major city" I was in apparently.

Cross server play like WoW fixes issues like this. Friend code referrals allowing players to create a character on their server fixes issues like this. Good customer service explaining how their system doesn't have any of this in place yet prevents pissed off customers like myself.