I like the idea of Grand Companies because like to see consistent names of players in the Grand Company I'm playing with. Its awesome to see some of the same players and go against some of the same enemies every match.. though I do agree the queue times are terrible. A mercenary system can work. I think more than anything else though, I want to be able to see how many people are queuing for frontline on the datacenter somehow in the duty finder. So I know what time PvP queues are the most active. That and making Wolves Den datacenter wide would work wonders for bringing the community together.