It doesn't impact me. If I made an Alt it was for the retainers so they made it to 17 but I would guess most just wanted a name.
EVE Online kind of did this after 8 or 9 years I want to say? It was tied to names and what they did was took inactive characters with a certain amount of skill points and renamed them 'Amarr citizen 123456' or Caldari citizen 123456 and so on. They could rename here to Hyur Midlander 123456 etc but I really don't know if there is a need or a point.