This is just my current opinion on why PVP in XIV is a struggle, even a doomed expedition. There are just to many Free to play or one time cost PVP online games out there with their own xp systems that boost your characters overtime and cosmetic shops to give your character a unique look.
In XIV you can't get into PVP so you already lose potentially 75% of any PVP playerbase who just wants to PVP but they can't and on top of that you need to be 60 to even play all the PVP content without limitations.
Limitations in battle time with a high requirement to entry fee is a huge turn off to anyone interested in PVP, by the time you get to PVP the only people you have are the small handful who were looking forward to it spread across server and server clusters. You could potentially have a decent PVP scene if the NA/JP had their clusters queue together for PVP aka Primal/Aether and Gaia/Mana/Elemental. At least this way PVP would have a bigger pool to pull from for doing that type of content.
Overall though if SE did take a look at games like Overwatch, League of Legends, DOTA, Team Fortress, etc, the common theme of each would be a lack of a monthly subscription and quick queues(to an extent can vary). Overwatch is a one time cost(with expansion costing more I imagine) but keep this in mind, you pay 60 for the game, don't have to worry til you potentially pay 30-40 for the expansion. With XIV if you consider it before price drops it was something like 60/50 but 15/14/13 sub fee based on how long you do each 30/90/180 days. So a yearly PVP like XIV ends up costing someone anywhere from 266-290 dollars for the "Entry" year and then 156-180 per year.
If SE wants to make money/to have PVP be a thing, they have to look into a model that allows people to just jump into it and play, while using concepts like a "loot box" to give players the option to pay into the content. Consider the overwatch loot box, 2 for 1.99 and 50 for 39.99, Pull away the sub cost for XIV and throw that into loot crates to get ilke 150-200 loot crates a year rather than a yearly sub that just pays to allow you a chance to queue up for pvp.
Overall PVP is fun but that fun can't be overcome by the huge entry fee and cost to be able to partake in something which only offers people minuscule rewards for their efforts. The Feast might be a decent concept on paper but overall it's rewards aren't enough to get people to play because the cost to reward ratio isn't properly balanced to keep people interested in playing on.
I would strongly look into restructuring PVP to allow easier access for people who enjoy PVP to play and add in a cash shop to give them the option to add some flair to their character. People who PVP want to just enter PVP they don't want to go through the hassle of everything else, and this is something mainly created from the design of DOTA and League of Legends, it's queue system that cuts out the fat and gets right to what people enjoy, the pvp. XIV PVP can succeed, but in order to do that the team does have to take into consideration changing the path of entry for such content.


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