How the heck do you 'Use' an Orchestrion Roll?

[Pintsized]

So I have a roll, a 'full' one not a 'faded' one .. how the heck do I USE it?

Right click, click 'Use', get "Unable to use that item". Tried targeting the Orchestrion, nope.

What am I missing, or more to the point what isn't the game telling me that I need to know?

[edit]

This is in the Rent-A-Room, not a crafted one in a House, don't have a house, SE priced it beyond my means.