For me, I can never have enough fluff. When I first got into ARR, and hit level 50, I ended up quitting because of the lack of a glamour system and the god-awful armor that being a scholar put me in. I loved the class, but despised the look. I looked like Baryshnikov trying to cosplay as Harry Potter.

I finally returned to ARR when glamour was introduced. The ability to customize the look of my character until it suits me, perfectly, is part of what I love about the game.

I do agree that some more substance would be nice as well, but I'd prefer if we don't tone the fluff down TOO much... =D