During a "Season" in any competitive game mode people will try their best and salt will be at its highest, because the thirst to win is real. It actually matters to your ranking and what prize you will end with when it finishes. This is why people turn away, because after they've played a few PvP matches and are met with "DONT PLAY HERE NOOB". It's not welcoming and it doesn't give them time to grow.

Having constant seasons with no "break" of a preseason between doesn't give room for new players to actually come in and learn how to cope in a 4v4 situation. 8v8 doesn't prepare you properly enough for it.

I know players that are just treating this season as a "practice" season to play new jobs... but that's not fair on the people who didn't get where they wanted to in Season 1. I'm doing it right now - switching between playing dps (main) and my healers (new).

Include preseasons. Give competitive players a break to stop any burnout and let new PvP's into the fight. A season should be something that is celebrated and is an event - not something that's on 24/7 because then it's not really a "season" at all.