I will follow your premise "the item cannot have been made into the game for free".
Mog Station brings in resources to allow it to exist, and it only brings in a continuous flow of those resources because new items are made to be sold there. No matter how much resources they have from sub money, those resources are finite and that's what gets us the finite free patch content and items. Adding extra resources on top of it (paid extra time, more designers, rented workforce) will always allow the production of more extra in-game models. Now if your complaint is that there aren't enough free mounts obtainable in game, that's another matter entirely. The point is Mog Station brings in extra resources to make extra things, and it would fail to do so if it stopped getting new merchandise to sell. That's why the extra items go to Mog Station. Otherwise there would be no resources to develop new extra items.
Yes. The Mog Station must at the very least support the Mog Station itself, because otherwise we could deduct that it's making a net loss and if that was the case they would have already stopped that project. It is only logical. It is possible that it brings in enough profit to even support the game, in which case it is funding both the Mog Station development and the game's development. But we can't know that much for sure.
Why is it worse? A completely separate system, running on separate money, optional for customers and has no gameplay effect on those who choose to not support it. Those who want Mog Station items support the making of new items by buying the ones that are already there. Those who don't, don't. Why would this be inherently "bad"? It's literally how every shop works regardless of whether it's producing cosmetic game items or real life products. You are trying to attach a negative moral value to a basic business principle.
And remember, there is the chance it also benefits the main game. At the worst it's just a separate store for those who like that kind of things. At best it is a way to provide more money for a game that has a very low sub fee and a tight development schedule.




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