For me, that's not it. I came over from WoW which had a cash shop, but also had a very active anti-cash shop population. Quick caveat with WoW. I left during Mists right before the introduction of the pay for level option.
I have a different viewpoint of what I expect in my subscription. My viewpoint isn't right or wrong, but it is mine. As long as the vast majority of mounts, minions, vanity items, and clothing are available in game and the cash shop isn't being used to gate content or levels, I'm okay with it.
The moment that the company starts shifting large efforts into pay-for materials or does pay for housing or pay for leveling or pay for current content, I stop being okay with it.



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