Playing with barbies? Well, sure. You could also compare it to painting miniatures, designing clothes, character models, or even buildings. Creating something to make it visually appealing by your own standards is not a feminine trait. Most people do care how things look, and a lot of people enjoy the other gameplay aspects more if they like the way their character moves, the clothes they wear and the areas the quests/raids are in.

And yes, I do support improvements to the glamour system to make our characters more customizable.