Weekly Weekend Content Bonus

[TaranTatsuuchi]

While I like the idea of a bonus...
My work is typically the busiest during the weekend.

Perhaps a weeklong event would be better?
Since, it's not all the content at the same time.

[Thandronen]

Different bonuses could rotate between weekends and weekdays, that way you're not alienating part of a player base that can only game during the week, etc. This might also encourage 'weekend only' players to try and hop on when they can during the week and vice versa!

[Alestorm]

Warcraft tried this to get people out of their garrisons.... it didn't really work all that well. Granted it only benefited level capped players and picked bad things to offer bonuses for.