I guess it's time

[KitingGenbu]

Its like no one realizes that numbers do not completely attribute to success and not even SE knows why the numbers are declining. The population of course affects players but it doesn't mean its not successful on the corporate end just because it has a few hundred thousand subs. The cash shop is honestly updating at the same rate if not more so than the game is and people are STILL asking for more stuff, so if people are spending there, it can at least cover the cost of some people unsubbing. Companies dont bank off of how much money they COULD make but rather what is actually MAKING the money. The formula will remain the same until both the subs and the cash shop revenue decrease, then SE will be forced to do something about it, till then one can only hope.

As for people leaving the game, only people can speculate or get explanations from people that actually voice them, but the reasons are too varied. People could be leaving due to family, work, school, other games peaking their interest, and yes lack of interest in the current game. You'll see people leaving for legion next month, maybe not because this game is bad to them but because WoW has something new to offer or the story. I'll admit that even though I felt WoD failed as a whole, most of the story was pretty good (kinda nice to have good voice acting for everything, hint hint). Tossing speculation into the wind based off of unofficial data that could've easily been skewed because of the 96 hour free log in campaigns that SE has been doing as of late dont hold weight for either side.