Here's the thing. What WoW did right, was actually have PvP content in their PvP. You were going to get killed, or kill someone. There was no way around it. The objectives were designed so that you must have a majority of them to win, and they were not a temporary thing, like we do here. You only have 2 of 5 bases? Better go slaughter the guys guarding one of them. Capture the Flag is self explanatory. There was PvWall, where we breached a keep, and the only way to stop it? Yup. KILL SOMEONE.
What do we have here? Kill this mob for points. Kill THIS mob for points... Where's the PvP? The more you fight your enemies, the less points you get from the mob. So taking the time to shoot anything but the mob is actually a detriment to your team. Think about that. ACTUAL PVP IS A BAD THING.
On top of that, there were serious rewards for PvP in WoW. Gear, and mounts, and titles out the wazoo. And I'm not just talking glamour gear. I'm talking gear you could actually wear and do content with. You could take it into a dungeon and wreck face with it. No, it wasn't as good as raid gear, and nobody (barring a few slow players) ever claimed it was. But it wasn't this massive 35 ilvl gap we have here, where a dungeon drop is better than gear you have to put in several hours worth of play to earn.
It's simple carrot and stick ideals. You give people a reason to do something, they'll do it. But here, it's stick and stick. There is nothing worthwhile, unless you're a serious PvP player. The mounts take an obscene grind, as they require wins, something your GC might not even be capable of. The titles are literally just "GRIND THIS OUT" to the tune of thousands of wins. Look at Feast. In order to get all the titles, you need 5k wins across 5 roles. Because, you know, that is fun. Whereas in WoW, you got achievements for actually DOING something. Capture the flag 3 times in a match. Kill a Flag Carrier in his own base, while they own their flag. Destroy [x] Siege engines. You got achievements for DOING, not just grinding.

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