I've been playing since the 3rd phase of beta testing and the game keeps getting better and more refined and I know I don't have to rush through everything since the game will be supported for years to come.

However, what keeps me logging in everyday is not the content or drops to attain, I keep playing for and foremost because the friends I have made. Like many others we find a group that gets us and we make memories doing fun and stupid things, then we start bonding and talking about our life and just like going away to college you make friends from all over and are very interesting.

It's a escape from real life with other people they are trying to escape too. Hanging out, having fun, and maybe fighting a dragon or two together sometimes.