I've done some coil after it had echo, but hearing about the brutal difficulty of Alex Savage in which all 8 party members have to perform perfectly or wipe, makes me want to avoid it. So, as someone who has no interest in Savage, I was excited when the developers announced a normal mode. However, I think the biggest mistake with that was releasing both Savage and NM at the same time.

If Alex Savage had been released first, then that would have given hardcore raiders more motivation to do it, since they would have had first access to the story, mechanics, and gear. Then a patch later, Alex normal could have been released, letting everyone else experience a toned down version (still with inferior gear to savage). I believe that the hardest content should give the best rewards, and as many have said in this thread, clearing new, challenging fights and being rewarded with story and exclusive gear are major motivators that make all their hard work worth it.