Man, that video is the truth for all MMO's in this current decade, and probably for the rest of the genre's lifespan.

People are literally encouraged to perform within mediocrity or below because things are made to facilitate that mindset. Tokens for gear, no competition for rare pieces of armor (or rare pieces of armor in general, nothing really jumps out at you anymore, it's crafted, tomes, or endgame gear). For majority of the 60 content it only requires ilvl equivalent gear and the ability to push three buttons to finish the dungeon. That's all the 99% needs...and in the hopes of making money, SE would rather bank on the mediocrity of the 99% than the dedication of the 1%