I come from WoW. I quit WoW a long, long time ago when I realized instanced content was the only thing to do at max level, thus taking the "Massively Multiplayer" out of "MMORPG" and removing the primary reason why I played WoW - Massive player interaction. Browsing these forums and talking to friends gives me the impression FFXIV sort of has the same problem. Instances aren't the only thing to do, but they will be your main focus by far.

What could fix this problem?
My thoughts:

- Open World Dungeons -
Every level bracket past 15 has non-instanced, non-linear dungeons to explore. Open Dungeons need a level sync to enter. There are randomized daily/weekly challenges associated with them for adventurers and gatherers. Adventurer challenges need one group to complete, and higher level dungeons also have "deep" zones needing at least two groups to complete. Gatherer challenges can be taken solo, but are made more difficult with enemy patrols that can see through Stealth.

(cont)