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"An app is currently in development for the game. This app will allow players to enter the Linkshell outside of the game, letting them speak to their guild or friends from their mobile devices. This same app will also let players access their retainer and the marketboard."

<http://www.siliconera.com/2016/04/25/new-final-fantasy-xiv-details-release-yoshidas-first-live-qa-pax-east/>
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Personally, I think another medium for interaction among players is good but I'm not so sure about the marketboard element. The undercutting is pretty bad as it is, now we're going to be able to fight each other on the MB through our phones? I see this as habit forming and truly don't want to be thinking about stuff on the MB while I'm logged off.

Your thoughts?