What are your thoughts about the Letter from the Producer LIVE Part XXIX?

[Zofis]

watching people get upset about the yokai watch crossover was really funny, half of them were the same kind of people who would have an au ra ninja named after a naruto character or something, but they couldn't understand why square would choose to do something that doesn't specifically cater to them.
I think from a marketing standpoint, we all have to remember that we in the west are second priority. The Japanese audience is the largest so most marketing decisions target them before anything, and this is definitely no exception. Even if we don't like the anime series or the games it doesn't really matter because a lot of the JAP audience that played those games are probably really happy with the crossover, and are happy to see the FFXIV minions in yokai watch 3.

This event does mainly cater to Japan, yes. But on the flip side of the coin it acts as fantastic advertising for the series in the West.

[Spawnie]

This event does mainly cater to Japan, yes. But on the flip side of the coin it acts as fantastic advertising for the series in the West.

true but yokai is a kids game lol ever watched the cartoon?? obviously target audience is pre teens lol would of rathered yokai was the japan exclusive collab and we got the 7-11 1 or whatever it is XD yesh i brought n played the game gave it to my 6 year old niece after an hour.. she loves it tho so all good lol

[Zofis]

true but yokai is a kids game lol ever watched the cartoon?? obviously target audience is pre teens lol would of rathered yokai was the japan exclusive collab and we got the 7-11 1 or whatever it is XD yesh i brought n played the game gave it to my 6 year old niece after an hour.. she loves it tho so all good lol

As a fan of the franchise, I absolutely have watched the anime. I'm certainly aware of the target audience, but in all reality there really isn't such a thing as a "kids game" when it comes to major video game franchises. These games are made for everyone and are particularly friendly to kids, but they're not made solely for kids and kids alone. Adults definitely can and do enjoy Yo-Kai Watch, much like they do with series like Pokémon.

There's still a major lack of understanding among players regarding the 7-Eleven promotion. It's not an event like Yo-Kai Watch, it's merely a promotional tie in. It's not much different than obtaining a serial code from a soundtrack or artbook. The 7-Eleven items are coming to the rest of the world in a similar manner soon and just happen to be associated with 7-Eleven in Japan and Japan only. The YW collaboration is an event being applied to all servers. XIV is an international game and as such has to remain consistent at all times. There will never, ever be a Japan-exclusive collaboration event, so there was no trade-off to be had.