I like the concept of Grand Companies, just not the queue times resulting from our low population of PVPers. Frontlines would be significantly less fun for me without having an underdog, or without recognizing friendly or enemy players from their GCs.

That's something I dislike about The Feast in comparison, which is a true free for all with no ties outside of your personal friends and no reason to forge any cross-server alliances. There's no playfully trashing an enemy team outside the game and having a laugh because there is no enemy team.

That said, none of the fun is going to happen if queue times get too long and people don't even want to queue.