I suppose it's too early to snap to judgment... but my honest "initial" reaction to the pictures and content info was described in two words:tacky and cheap. Of course, things are not polished yet and we are just looking at images of future content.

I know that they're trying the whole pseudo "competitive PVE" thing for people who don't want to do the "competitive PVP" thing. I guess I was just expecting something more... creative.