Just bump up the reward for leves.

They're no more interesting than quests. GO to x. Kill or collect X. Receive reward. If you think you're doing anything interestingly different while questing than doing leves...than idk what to say? Maybe you're actually doing the Indiana Jones quests in Cata, switching to XIV, doing leves and mistakenly thought it was the same game?

I'd prefer they pump some effort into leves (XP, variation, Amber glamour's, rare glamour's from chests, maybe a rare mount also) than make normal quests repeatable.