Narrow, vertical progression. Burn the old gear, in with the new on every single patch. It's insulting to expect players to jump on that hamster-wheel. And what is there to do with it once you have it? One raid, one trial? For three months?

Also, not enough places to explore. Not enough quests to explore with, missing an opportunity for a ton of lore. Not enough (any) challenging solo PvE content for when your friends aren't online. Not enough MSQ, which is slow-paced and so very very standard fare.

Want to keep people logging in? Trickle-release every Tuesday another 30mins of MSQ then set a goal for the week to complete to be able to unlock the next week's.

So much wrong atm, and so little right. Seems the game's design ethic shifted from innovative to uninspiring as soon as we got Heavensward.