I understand that you are trying to attract as many different types of players and branch out to e-sport type events to compete with wow arena e-sports but realize the players of FF 14 are more interested in the final fantasy product and the feel of a more eastern oriented type of mmo in style and game play. The queue times for pvp is sometimes up to an hour and it is apparent that an extremely small majority is the only ones who really enjoy pvp in a ff game.

But the resources and dev time for such a tiny-tiny minority imo is not a wise use of your time and it shows with a lack luster november and almost 10 months for a real update and new type of raid. Shorter Hildebrand that does feel a bit rushed and even the raids/dungeons itself seems less crafted then the 3 dungeons you use to put out at 3-5 month intervals over Heavensward 6+ months of wait time for half a patch.