In short, because there is a benefit to having them. Materia is an exception, because SE shot themselves in the foot with that one, but the actual PvP gear is specifically tuned for PvP.
At cap, the PvP gear will put you at the highest possible skill caps to retain advantage in a PvP environment. The ilvl 180 PvP gear set (even at level sync) actually out-preformed the ilvl 190 PvE set on most jobs, because it prioritizes dmg stats over useless things such as accuracy and parry. At the moment, the PvP set is basically on par with the PvE sets, because the average item level has gone up to 200-210. Even sets with un-optimized stat options will put you at cap, so (as long as your PvE gear is above 190) it makes no difference if you are wearing the PvP or PvE sets. However, when the PvP gear is current, it is often the BiS for PvP (though not always).
The real question is: are the benefits of PvP specific secondary stats worth the grind to Rank 50? The short answer is, sadly: "no." If morale was applied, then it would be a different story. If we could use the PvP materia, it would be a different story, but we can't. SE's blunder with the Secure/Slaughter game modes, and the subsequent complaints from the mindless mass of casual PvP'ers about "unfair advantages," killed the true benefit to the climb to rank 50. That said, the gear is still made for PvP. So, it's not outright useless.
Please, for the love of all things holy, no. SE already gives FAR too much power to the crafting community. They own the market. It's the only real way to make money, and SE has a long history of locking content behind crafting requirements (two relic weapons and counting), in which players are forced to shell out HUGE sums of gil to satiate the greedy crafters. DO NOT, EVER, UNDER ANY CIRCUMSTANCES, ENCOURAGE SE TO GIVE MORE THINGS TO CRAFTERS. Some of us like to actually play the game for rewards. Even if PvP gear was purely cosmetic, I would rather play the actual game mode then spend hours crafting/gathering to make enough money to simply buy the gear.
I'm probably more biased on this topic than most people (and likely coming off a little strong here), but if we're talking about what's "worth it" and what is not "worth it," then there is no contest. Playing a game mode that I enjoy for rewards is worth it. Grinding incredibly boring content endlessly is not. PvP rewards should be for PvP, not crafting.

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