Quote Originally Posted by Waeksyn View Post
The purpose of updates is to add more content, primarily to to keep existing subscribers busy. The mentor system is no different. It's a new, grindy goal that existing players can work on. Get that third class to 60!

I'm not saying that some new players may get good advice from a mentor, which will make their game experience better. I still think, though, that the real reason for the feature is not to benefit new players but to give more content to existing subs, and thus keep the money flowing.
You could say that for all updated content though and even I'm not that jaded to say it's ONLY about the money and subs. People were wanting a mentor system for some time and only now we are getting the results.