Include a benchmark you can run from graphics option menu, it should contain 2-3 stages such as, town simulation, raid simulation, large scale pvp simulation (yeah right!) and deliver separate profiling reports for each scenario and for each of the main rendering stages, so we know that for example, physics calculations are taking 35% average of total rendering time when in a and adjust the configuration accordingly.

Abolish the retarded "PS3 limitations" mentality when it comes to graphics, GUI, etc. As long as gameplay stays untouched there is nothing wrong with both clients having reasonable differences.

Awesome GPU based physics engine (DirectCompute?) and awesome particle effects to go with it, for those with GPUs that support it.

Every graphics related option configurable, and not just on/off. GODDAMIT I want to control my aniso filtering from the game's control panel.

Scale decently over at least 3 cores.