Incentives are generally not a good idea to get accurate results. I'd say a rather overwhelming number of us would, eventually, just choose "C" straight down the list or give useless feedback like "......." just to fill up space after our 3rd or so survey. That or we'd end up complaining about how ineffective such a survey is because incentives are not enough to get people to do it... and I guarantee that one will come up. It's just a survey, and honestly should be left to a means that isn't so in-your-face as incentivizing them would be (candy to a baby) or it being something in the mailbox and its notification. Something alongside the suggestions link however, I think that's fine. If people truly do want to provide harmless feedback for the content patch in the game they care about, incentives are not needed. Actually, the mailbox thing isn't a big deal neither, since it'd be like... once every 3 months or so.
Having said that, you have to remember that incentives for surveys are generally only appropriate when it's something that has little to no negative potential for the final product. Incentives to get people to share something on Facebook or RT something on Twitter, for example, generally have no meaningful potential to negatively impact their goal. Taking feedback about an opinion of a large body of people about the future of the product, however, is a different matter. Times that feedback based on opinion is incentivized are generally done in a manner that isn't widely taken advantage of (due to uncommon occurrence) or done in a form that they profit from regardless, such as partnerships and ad revenue.
Another thing to keep in mind, however, is that feeling of importance. Recall the issue with RMT in this game. How they told people to report them on their POS report UI, and gave the impression that they'll do something about it. When people took the time to report using that convoluted trainwreck, how far did that get any players feeling of importance as time went on and things were left as they were? When a game is new, and you leave feedback, you're going to feel important because of the situation. When your feedback is repeatedly left unattended to for so long, however, you'll likely sing a different tune. Devs/GMs/CMs won't react to every little thing, nor will they acknowledge even 95% of their feedback. You won't learn this until some time has passed after the product has been established/released. This is mostly aimed at the more successful of games however. The worse off that a games populous is (meaning the less players there are to take criticism from), the more likely you'll see responses in some degree to the littleman... assuming they even care at that point lol. One might argue that it's a different matter than the survey in question, but it's still critique or feedback. If you're happy about something and it changes, or unhappy and it doesn't change, time and time again as the months/years go by... will you still feel so important to take the time to do a meaningful survey?




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