I think leves fine for now though they do get abit repetitive over time, especially when you start repeating the exact same leves.

When the game was first announced and I heard about leves I must have got the wrong idea about them. I thought we were going to obtain basic leves to start a levequest through various ways. This could be npc issued as it is now, crafted, quest, purchased, or dropped from NMs. And through the same methods we would obtain upgrade leves that would allow the player to customize the levequests.

Like I could have a levequest that asks me to kill 6 crabs. Then I'd add a modifier leve to double the number to 12, then another that makes them breathe fire or something. Or a "many becomes one" leve that turns them into just one big super megacrab.

While the rewards could possibly vary based on what you use to later the levequest, it's more for the sake of both challenge to the player and to make each time a new, fresh experience.

Roughly like MMM in FFXI but with better and more varied customization options. Also linkshells would be able to store a collection of special leves and create custom levequests for their members to try out everyday (another reason for a calender). Maybe the rewards (possibly linkshell/company points) from those would then be used for any potential linkshell reputation or perks systems.