I hate WoW. That said, I dislike the idea of Addons, I just think they become a necessity and make it more about math then fun and feel. Plus, not everyone can use. I hate cartoony look, so if they go that route, I am outie as well. Finally, I am not a huge fan of content finder because you lose that sense of community imo. For example, in XI you knew who the jerks or shady people were on your server and could avoid them, with this matching system you have no idea of who that person is. I think reputation matters. I think some of these concerns are the concerns of those who are afraid and are making the WoW-comparisons. Up until now this game has been our only respite from such titles.