How about breaking "morale" into two or more consumables? Things like

Stalwart Elixir
Reduces incoming damage from players by X%
Reduces chance to be critically hit by X%
Duration 1hr Persists through death

Fleetfoot Draught
Increase movement speed by X%
When hit with a ranged attack has X% chance to remove all CC and provide CC immunity for X seconds.
Duration 1hr Persists through death

Berserkers Vial
Increase damage against players by X%
You deal X damage every X seconds to all players in an X yalm radius. (Includes friendly targets)

These are just examples of the variety of things that could be added to create flavor while giving everyone access out of the gate. Make them tradeable/sellable and share a 1 hour cooldown. Players who would normally have the resources to buy the gear would have more supply for themselves and to sell, but a new player could still go grab one off the market board to give them relatively even footing.

If you had enough variety in consumables, strategies and team builds could emerge at higher levels of play.