The promise is, the new gear will be raid-viable and not so difficult to get materials for. 3.0-3.1 basically forced all crafters to gather themselves with the low supply/excesive price.
Yet, i go back to the raid selling problem. Why would anyone care to get entry level gear if it can just buy the raid get itself? And considering tomegear is always an option, is better to gear up in the free tomegear, save money for a while, then pay for your runs and gear drops later when raid groups start selling. POINTLESS.