Granted, the original pricing points probably don't hold water to what the new sub fees will be, but they were around $13/mo. for base subscription and one character. If I remember right, it was $9.99 base sub, and $3 per character.
I know a lot of my LS members have said if they charged a flat $10/mo, they'd stay. I'm not sure why the extra two or three dollars makes a difference, but it's probably the same psychology that applies to pricing anything with " .99" at the end.
People are weird sometimes. ~.~
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