Maybe I'm blind or can't read, but...

[Crica]

Agreed. Offer existing (pre-2.0) players a one-time free race/gender/name change.

However, I think subsequent changes should incur a higher cost, more like $25. In MMOs, all you have is your reputation. I think wiping the slate clean should come at a cost that makes you think twice.

Why should it cost real money, however? Just put a time limit on it - say only one race change per toon every 3 months.

No need to charge real money if time is a factor. Waiting 3 months to wipe your slate clean is a high enough price to pay.

Unless I am way off base and it actually takes 10bucks of tech/manpower/overhead to wipe one persons slate clean... I highly doubt it does though.

I think WoW is just greedy - Rift (which is same sub price as WoW) gives one free transfer per toon for free every 3 months while WoW charges 25bucks per transfer (that can only be done once every 3 months as well).