Seriously, PvP is the red-headed stepchild of Final Fantasy XIV. Such amazing areas are built, but nothing is ever accomplished with the marks or the tokens. You want to increase people's PvP rank, but you don't put the heavy-hitting things like relics behind them.

Get people more interested by requiring them to play it. Give them a few months of grinding gear, have fun with it, and see if our queues become restored. There's no reason why we can't see more people in PvP at all hours of the day.