Square Enix (Not Squaresoft mind you) has always been about bleeding out as much cash from customers by using the Final Fantasy brand with as little effort as possible. Hence the many remakes of older games, the bajillion FFVII related games/content/movies, the idea of tacking on numbered sequels to the games (X-2, 13-2, Lightning is even on an ad for Louis Vuitton now >_>). They reeled people back in to XIV with ARR. Then once they had them hooked and released HW they have been slowly pushing to see just how little they can get away with and still flip a profit. Less dungeons, less content, shorter story, content that dries up even faster with each patch (vermillion and diadem anyone?). I really do want this game to succeed, but seeing my friend disappear one by one because they are catching on to the scheme is pretty disheartening. I am giving SE the Microsoft treatment from now one since they share the same money grubbing business model. M$ and $E.