The problem with open world content is it is made for causal use. But not enough people do it. So DEV make it important to do!. Then Causal content end up getting SPAMMED by EVERYONE.. Causal hate it because it's not causal anymore. Hard core players hate it because it not hard core. The people in between care less because they aren't causal players so the content is mostly not worth it. Yet not Hard core enough to do it. instead randomly doing it when in the right place at right time.