I would like to say this: This wasnt designed with "fun" in mind, this was designed to try and keep people wanting to "pay" for the game over months at a time. This is probably why yoshi said he wouldnt want to do this content, "sustainable business model" is the key thing here. Also, SE likes to create skinner boxes (look up skinner box on google and think in terms of MMO's pretty messed up thinking about it like that but it's scary how true it is). It's kinda sad they still dont listen to players even after the flop of 1.0. I was in beta for that, we went nuts on forums when they released a date to actually release the game. Not finished, bad implementation, really laggy servers, actions not working properly, etc etc. But they still released it LOL. Sad but the truth is, they are creating a game based upon wanting to keep people paying to funnel money into other projects, thats what it boils down to.