This game isn't going to end it's life anytime soon. Even if they start taking a loss SE already has too much of an image of this game to do so. Not to mention they leeched so much money off FFXI just to reboot this damned thing especially with their lackluster sales on... Everything else (Hey hallway simulator. I mean FFVII female cloud edition... I mean FFXIII.) Before it ends it's going to turn into a f2p game that is still full of generic NPC's that nobody cares about, with main characters nobody really remembers because they took the short cut of "Let's just copy as much of WoW as possible and make it an even MORE casual game, but then put in end game content with no ramping up of difficulty because that's good game design!"...
That's not even touching up on the whole me identifying with the Dark Knight quest line because there were times when I'd look at the screen and be like "These people aren't that stupid. They're not going to do this. That dragoon isn't going to pick up a second eye when he's bathed in blood and was already... Nevermind. He picked it up. Now he's possessed. Good job."
If only I could choose to unleash her whenever I think the rest of the cast are being entirely too stupid. Goblins walk out. Start yapping. Sword + skull = No more problems. They are clearly a threat and talk about mass genocide. WHY ARE WE LETTING THEM WALK AWAY?
So no. not at the end of it's life but it's not gonna have half the run time of XI. Because for it's flaws, FFXI still had more character in it's story telling, without the "You're a warrior of light!" it was "You're an adventurer" and you eventually became a reliable adventurer and you rose to the task rather than using a crutch. The Enemies weren't all so generically evil either. Ramuh and Shiva are the only non EVIL CAUSE WE ARE EVIL villains we've faced. And one is a crazy old man and the other was an unstable woman who turned herself into a primal. TBH I was glad when the scions "died" and I was hoping not one of them survived and we could move on from stupid crap like that 2 minute sagahin event where you just saw them cutting them down in one shot while we, the player stood there with vapid expressions watching.
And SE hasn't done any innovation in years. So hoping that will happen is hoping that Capcom will put out a proper megaman game or a breath of fire game that isn't a stupid mobile game that was renamed breath of fire just because they knew it sucked enough that it wouldn't sell without it (Hey didn't square do something like that with a similiar stupid mobile game where it just had you using disposable warriors of light? Oh...)