Why it was released so late? Cause if it were in at the launch of HW, the players would have done this while the zones/dungeons/etc still felt new... It was released at this time to force players back into content they've already completed. Why? There's a few possible options to pick from, but I'm leaning towards them just trying really hard to hide the fact that they arn't really doing anything new with this game, and that there's hardly any content worth doing (for alot of people) other than one raid.