Log ins are probably down on all North American data centers if Balmung is any guide. Hell we have even had a few random times when character creation was up and it wasn't after maintenance or any down time. The game has a lot of players frustrated from 3.0 content. That is probably lowering player base overall.

Having players move around in current content is hampered by. Leves are even worse then ever. Fates only seem to work in three HW zones. Casual crafting was stabbed in the back by new game designs. Hunts were tweaked but never improved on and all they did to get people to do it was throw stuff at it instead of reworking(improving) the system. Half a year in they have only been able to add one daily quest hub and it only has 3 quests that can mostly be done and gone in 5 mins.