You guys should do more of the main scenario. The Imperials share a common goal with the player adventurers to some extent. According to the main scenario, the empire is offering salvation to the peoples of Eorzea if only they would agree to accept imperial rule and help the empire destroy the beast tribes/ primals. The primals are suspected to be the main evil at work in Eorzea, since they're draining the world's aether. However, the empire views those who have the echo of being the same as the beast tribes, since they are able to communicate with them, and seeks to wipe all who have the gift mercilessly as well (meaning every player character lol).