Making my character look cute, for one thing, using various clothing options I can apply even to end-game armors so long as I have the dough for prisms... buying fun new items, looking forward to having the gil to buy a new minion or mount (though there's like 2 mounts available on the Market Board), and of course, the burning desire to buy a bathtub for my FC private quarters. Also, literally everything about the music and art design is gorgeous and I love it.