FFXIV has an endgame problem and it needs to be changed

[Miitan]

There's nothing to even work towards in current endgame i.e. Alex Savage.

At least Coil also had an awesome story to go with the usual humdrum gear collection, Alex gives you the story on a silver platter in the form of Normal mode (although the Alex story reads like a bad fanfic) and there's no need to get the gear because it'll be outdated soon enough anyway.

At this point, it's quite clear that what is understood as "Endgame" content is not important to SE and they're much more interested in creating quirky content like Lords of Verminion that will be popular for a month or so before dying the same death that PVP did.

[Nalien]

before dying the same death that PVP did.

What death is that? I usually manage to get in within ten minutes, and based off attempting the Roulette with friends, there are usually at least two queues going at any given time... PvP is very much alive, when Wolves' Den finally gets proper rankings/a tournament I can see it being some of the more popular content in the game... At least in the sense that nobody in PvP seems to complain about repeating the same thing ad nauseum, like the PvE crowd does with Neverreap...

Perhaps the main reason I have high hopes for Diadem, and am partially already disappointed, is the RNG nature of it... I don't expect the content to be particularly challenging itself, but the good i210 drops are something you have to put effort in obtaining, they wont be handed to players like i200. That's something I've wanted in this game for a long time, just a shame the drops themselves are Aetherial gear... Running through Dynamis and finally getting your Duelist's Chapeau was great, Diadem seems to have a similar sort of feel to it, but rather than being rewarded with something iconic like the Chapeau, you're getting some random Aetherial gear... The event seems right, but the rewards seem to have missed the mark IMO.

It really all just comes back to gear... Gear in this game sucks, it's so boring... Visually it might have value, but the stats stopped having appeal for me a long time ago... I'll boost my item level to be better equipped for new content, but that's about it... I know i180 has me set for most of the existing content. I know when new content comes out i200 will be enough and Esoterics will have replaced Law... Unless raid gear looks good, I really don't care all that much, and even if I did it's not like it's particularly hard to obtain... Diadems Aetherial stuff might be, but it doesn't even have the benefit of being visually appealing, because it's Aetherial...

I think I'd actually quite like it if they reversed tomestones and Diadem... Have tomestones give you random Aetherial gear... Remove the caps completely, let people farm Esoterics constantly in the hope of getting some nice Aetherial gear from Rowena. Then slap something like AF2 in the Diadem for people to work towards...