The bottom, is just that, the bottom line. Sure they'll say they care about the customer, first because they have to, second because we pay their bills. In this day and age of online gaming micro-transactions are here to stay. As the old saying goes "there's a sucker born every minute". People will and do purchase these micro-transactions, they know this, so why not do it? It only increases their wallet. Remember thats what it comes down to. Actions speak louder than words, want to show them something, get everyone to stop using the extra retainer service and the cash shop and things will most likely change (yeah right). But as long as people use it, its here to stay and more will be added to it.

I'm not a fan of the micro-transactions, never bought any in any game. I pay the bare minimum and still enjoy myself. When I stop enjoying myself, I'll stop paying, but no worries, someone else will fill my spot.