I roll on everything as well but not really for company points. More for seals to buy tome materials to help with company crafting. There's also gearing up off classes to consider. I mean, why struggle to gear and level when I can gear up THEN level, keep ahead of the curve gear-wise. The reasons to roll on gear, even gear you don't appear to need, vary widely. Restricting rolling on gear that's not considered vital anymore for frivolous reasons is... frivolous.